E-commerce Website Redesign

Complete redesign of an e-commerce platform focused on improving user experience and conversion rates.

Challenge

The client's existing e-commerce platform was outdated, had poor usability, and was not optimized for mobile devices, resulting in high bounce rates and abandoned carts.

Solution

I conducted extensive user research to identify pain points and opportunities. The redesign focused on creating a responsive, intuitive interface with streamlined navigation and checkout process. I also implemented personalized product recommendations and simplified product filtering.

Results

The redesign resulted in a 40% increase in mobile conversions, 25% reduction in cart abandonment, and 30% increase in average time spent on the site.